Marketing Coordinator

Company: Therapeutic Alternatives, Inc.
Location: Pink Hill
Posted on: November 20, 2022

Job Description:

Develop and oversee marketing plan, public relations' programs and all promotional tools required to successfully operate Victorian Senior Care and to maintain community census.+ Establish models, generate and conduct tours; convert leads to tours.+ Follow up generated leads in person, by telephone and by mail; convert to tours.+ Document number of leads, tours and move-ins on a weekly basis; report to ED/Administrator at community and corporate office.+ Track success of lead generation sources, follow-ups and move-ins.+ Set and track goals for daily call backs to prospective residents, influential contacts and others with interest in the facility.+ Conduct pre-admission assessment as part of admission process.+ Admit move-ins and follow up on them with satisfaction surveys.+ Develop and procure business cards, letterhead and all marketing materials; monitor inventory to ensure adequate supply.+ Develop and maintain a referral list and make calls on referrals.+ Maintain and update marketing plan.+ Conduct marketing focus groups with community, residents and family members.+ Select and procure public relations' material and monitor inventory to insure adequate supply; evaluate its effectiveness in generating leads.+ Conduct seminars for the community on Assisted Living.+ Facilitate community use of appropriate areas.+ Assist with website development and follow up leads generated by website.+ Research and stay current with industry trends.+ Develop and oversee guest-relations program with staff.+ Perform other duties as required by circumstances.+ Help maintain the self-respect, personal dignity and physical safety of each resident.+ Be familiar with and able to apply all the home's accident, fire safety, OSHA and emergency procedures.+ Be familiar with the Adult Care Home Residents' Bill of Rights and assist residents with exercising these rights.+ Assure careful treatment of Adult Care Home equipment and utilization of supplies.+ Be responsible for reading and adhering to all Adult Care Home and employee policies.+ Participate in job-related continuing education as required by ED/Administrator.+ Must have a High School Diploma or GED; however, some college is preferred.+ Must possess proven skills in sales, written and verbal communication, organization and evaluation.+ Must have the ability and willingness to perform cold calls and telephone sales calls.+ Must possess good computer skills with emphasis on working in spreadsheets.+ Must be goal oriented and competitive.+ Must secure two-step tuberculin skin test (first test prior to hire and second test within two weeks of first test).+ Must have no substantiated findings on the NC Personnel Registry or Health Care Program.+ Must have clear SBI and DMV records and maintain this status during period of employment.+ Must have a valid NC Driver's License.+ Must have had at least 8 years of driving experience, as this is a requirement of company's liability insurance carrier.ID: 2022-13118 Shift: 1st Shift External Company URL: www.mytahome.com Street: 2773 Pinewood Home Road Post End Date: 12/31/2022

Keywords: Therapeutic Alternatives, Inc., Jacksonville , Marketing Coordinator, Other , Pink Hill, North Carolina