Director of Mission Advancement
Company: CASA
Location: Raleigh
Posted on: February 16, 2026
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Job Description:
Job Description Job Description Summary: The Director of Mission
Advancement is responsible for leading CASA's mission advancement
strategy, with a focus on fundraising, donor cultivation,
stewardship, and strategic communications efforts. This role
involves managing CASA’s resource development efforts, including
implementing fundraising strategies, expanding donor engagement,
and overseeing CASA’s public communications. The Director will work
closely with the Chief Financial Officer and senior leadership to
meet CASA’s fundraising and mission-related goals. Duties and
Responsibilities include the following. Other duties may be
assigned. Plan, manage, implement, and evaluate all aspects of
CASA’s Community/Private Sector Fundraising Work with the
management team to set annual unrestricted, capital, and
program-restricted fundraising goals that align with CASA’s
strategic plan. Develop and implement a comprehensive, written
Resource Development Plan, updated annually, with key performance
indicators to measure donor acquisition, growth, and retention at
all levels. Strategically expand Resource Development efforts to
achieve overall growth year over year. Create and manage capital
campaigns and major gift initiatives focused on housing
development. Manage Major Gifts efforts to increase the number of
gifts at the $25K level and above. Work closely with the Resource
Development team to create intentional pipelines for average,
mid-level, and major donor progression. Involve the CEO and other
management team colleagues in high-impact resource development
efforts. Collaborate with the Director, Housing Solution Fund and
Donor and Communications Specialist to establish reports that track
the effectiveness of fundraising strategies and evaluate progress.
Create and manage the Resource Development department budget. Donor
Cultivation and Stewardship Identify and encourage innovative
approaches for building and increasing philanthropic support.
Maintain donor interest and motivate donors to renew or increase
their level of involvement through innovative cultivation
strategies for each constituent group. Ensure appropriate
stewardship of gifts, including impact-focused acknowledgment
letters, phone calls, visits, and honors gift policies, in
adherence to the donor bill of rights. Develop strategies to better
engage donors, understanding their connections, interests, and
abilities. Ensure that grant applications and reports are submitted
in a timely manner. Continuously test and analyze the effectiveness
of strategies to optimize donor engagement. Continuously cultivate
a culture of philanthropy at the Board level and throughout the
organization . Prospect Development and Solicitation Develop and
implement targeted strategies to obtain a first gift and encourage
donors to renew and increase their support. Work with staff and
volunteers to determine points of connection with potential
sponsors and donors. Engage CASA Board and committee members in
making the case for funding to their colleagues and friends.
Conduct research to determine the best prospects with interest and
ability. Make public presentations to constituents and groups of
all types to increase support for CASA’s mission. Management Lead
as a member of CASA’s senior management team. Attend full Board
meetings to report on fundraising progress to date, including
special projects and engaging the Board in fundraising and
communication strategies. Participate in the Strategic Planning
committee and other special projects. Lead the Capital Campaign(s)
committee for multi-year fundraising initiatives. Conduct annual
evaluations of all Resource Development team members, providing
coaching and support as needed. Key Performance Indicators (KPIs):
Specific key performance indicators will be set each fiscal year to
track progress on: Total Funds Raised vs. Budget Goals: Track the
overall funds raised, comparing it to the established annual goals.
New Donor Acquisition: Measure the number of new donors acquired
each year. Capital Campaign Progress: Evaluate the progress toward
capital campaign goals and major gift initiatives. Major Gift
Acquisition and Retention: Track the number of major gifts ($25K
and up) secured and retained. New Donor Retention Rate: Measure the
retention rate for new donors year over year. Overall Donor
Retention Rate: Track the overall retention rate of all donors
across all levels. Donors by Giving Level: Track the number of
donors across various giving levels (e.g., low, mid-level, major
donors). Average Donation: Measure the average gift size to assess
donor engagement and financial support. Grants Applied for and
Grants Awarded: Track the number of grant applications submitted
and awarded. Website and Social Media Performance/Communications
Analytics: Measure the effectiveness of CASA’s website, social
media platforms, and public communications in engaging donors and
prospects. Strong Working Relationships Across Organization: Assess
the collaboration and engagement with senior leadership, board
members, and staff within CASA. Supervisory Responsibilities:
Supervises the Annual Fund Manager and Donor Coordinator.
Qualifications: To perform this job successfully, an individual
must be able to perform all duties and responsibilities
satisfactorily. The requirements listed below are representative of
the knowledge, skill, and/or ability required. Reasonable
accommodations may be made to enable individuals with disabilities
to perform the essential functions. Language Ability: Ability to
read, analyze, and interpret complex documents. Ability to respond
effectively to sensitive inquiries or complaints. Ability to write
speeches, articles, and reports using original or innovative
techniques. Ability to make effective and persuasive presentations
to top management, public groups, and/or boards of directors. Math
Ability: Ability to work with mathematical concepts such as
probability, statistical inference, and fractions, percentages,
ratios, and proportions applied to practical situations. Reasoning
Ability: Ability to define problems, collect data, establish facts,
and draw valid conclusions. Ability to interpret a variety of
technical instructions and deal with abstract and concrete
variables. Computer Skills: Proficiency in Microsoft Word,
Microsoft Excel, and other relevant software tools. Experience with
donor database systems and communication platforms.
Education/Experience: Bachelor’s degree in nonprofit management,
business, communications, or a related field. Master’s degree
preferred. At least 10 years of progressively responsible
experience in fund development, with proven success in growing
donor bases and raising six-figure gifts. Knowledge and experience
with affordable housing programs and CASA’s mission. Certificates
and Licenses: Valid Driver's License Knowledge, Skills and Other
Abilities: Advanced knowledge of fundraising theories, principles,
and practices. Ability to develop and manage effective donor
relationships and strategies for acquisition, cultivation, and
stewardship. Excellent interpersonal, written, and verbal
communication skills. Experience with grant writing, capital
campaigns, and major gift programs. Ability to work effectively in
a fast-paced, mission-driven environment. Ability to engage and
motivate others in a collaborative, team-oriented culture. Physical
Demands: The physical demands described here are representative of
those that must be met by an employee to successfully perform the
essential functions of this job. Reasonable accommodations may be
made to enable individuals with disabilities to perform the
essential functions. While performing the duties of this job, the
employee is regularly required to stand, walk, sit, use hands,
reach with hands and arms, and talk or hear. The employee is
occasionally required to climb or balance, and stoop, kneel,
crouch, or crawl. The employee must frequently lift and/or move up
to 10 pounds. Work Environment: The work environment
characteristics described here are representative of those an
employee encounters while performing the essential functions of
this job. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is
occasionally exposed to outdoor weather conditions. The noise level
in the work environment is usually moderate.
Keywords: CASA, Jacksonville , Director of Mission Advancement, PR / Public Relations , Raleigh, North Carolina