Company: Therapeutic Alternatives, Inc.
Location: Pink Hill
Posted on: November 26, 2022
Develop and oversee marketing plan, public relations' programs
and all promotional tools required to successfully operate
Victorian Senior Care and to maintain community census.
+ Establish models, generate and conduct tours; convert leads to
+ Follow up generated leads in person, by telephone and by mail;
convert to tours.
+ Document number of leads, tours and move-ins on a weekly basis;
report to ED/Administrator at community and corporate office.
+ Track success of lead generation sources, follow-ups and
+ Set and track goals for daily call backs to prospective
residents, influential contacts and others with interest in the
+ Conduct pre-admission assessment as part of admission
+ Admit move-ins and follow up on them with satisfaction
+ Develop and procure business cards, letterhead and all marketing
materials; monitor inventory to ensure adequate supply.
+ Develop and maintain a referral list and make calls on
+ Maintain and update marketing plan.
+ Conduct marketing focus groups with community, residents and
+ Select and procure public relations' material and monitor
inventory to insure adequate supply; evaluate its effectiveness in
+ Conduct seminars for the community on Assisted Living.
+ Facilitate community use of appropriate areas.
+ Assist with website development and follow up leads generated by
+ Research and stay current with industry trends.
+ Develop and oversee guest-relations program with staff.
+ Perform other duties as required by circumstances.
+ Help maintain the self-respect, personal dignity and physical
safety of each resident.
+ Be familiar with and able to apply all the home's accident, fire
safety, OSHA and emergency procedures.
+ Be familiar with the Adult Care Home Residents' Bill of Rights
and assist residents with exercising these rights.
+ Assure careful treatment of Adult Care Home equipment and
utilization of supplies.
+ Be responsible for reading and adhering to all Adult Care Home
and employee policies.
+ Participate in job-related continuing education as required by
+ Must have a High School Diploma or GED; however, some college is
+ Must possess proven skills in sales, written and verbal
communication, organization and evaluation.
+ Must have the ability and willingness to perform cold calls and
telephone sales calls.
+ Must possess good computer skills with emphasis on working in
+ Must be goal oriented and competitive.
+ Must secure two-step tuberculin skin test (first test prior to
hire and second test within two weeks of first test).
+ Must have no substantiated findings on the NC Personnel Registry
or Health Care Program.
+ Must have clear SBI and DMV records and maintain this status
during period of employment.
+ Must have a valid NC Driver's License.
+ Must have had at least 8 years of driving experience, as this is
a requirement of company's liability insurance carrier.
Shift: 1st Shift
External Company URL: www.mytahome.com
Street: 2773 Pinewood Home Road
Keywords: Therapeutic Alternatives, Inc., Jacksonville , Marketing Coordinator, Advertising , Pink Hill, North Carolina
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